But the audience for the show skews old — average age, 60 — making it harder for stations to sell ads and recoup their investment.

The wheel needs to be reinvented. This isn’t working; it’s a flat tire. I am hesitant to defend Katie — have been a fan of the host since her Today days; do not like that the show represents ABC’s shift away from soaps — but I must object to this absurd notion that advertising to an older demographic is no bueno. 

Old people buy shit.

I see it all the time. I work in retail. They buy shit. Piles and piles of shit. Glorious shit that reeks of goal and projected sales.

As someone in the “target demographic,” I’m sick of always reading about how we’re a target demographic. All things considered, Katie is a hit. Old people are watching. Sell them shit.

Our concept of money is bizarre. For such a consumer culture, we can’t see the forest for the trees. Gay marriage, for example, is a proven economy-booster. Dollar signs. $$$. Let us get married. Gays buy shit — oh wait, homosexuality is immoral! And making heaps of money is not? Remember Homestead, Haymarket, and Delano.

The main point of this entry was to stand up for the beleaguered daytime television genre. But now I’m just ticked off at society in general.