"People don’t necessarily want to put $8 jelly on their kids’ PB&J. I get that. But the whole elitist argument has never, ever resonated with me because my family is from total humble beginnings, and we always cared about food and spent money on it. Now we all spend $100 on cell phones. Everyone has cable. It’s insane."
— April McGreger, the cook behind Farmer’s Daughter Brand of artisan tomato jam, to SF Weekly. If I had more disposable income, I’d certainly buy more food from folks like her. Quite frankly, I’d rather spend money on good food rather than gadgets (though I don’t think I’ll ever leave behind the occasional craving for Velveeta). But as an average Joe on an everyday income, I just end up having to make choices over mass produced foods. It’s great that San Francisco’s food stamps program promotes local farmers markets, though!
